PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact,... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio,... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I've... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.What's the difference between a release that gets used and... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when... Read More
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Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
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