PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about ? and write down ?... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest... Read More

Something New For Managers?

A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.You know, behaviors like more people interested in your services or products, or more capital... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication... Read More

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How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More