How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry as... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find... Read More
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Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
How Would You Ever Know?
Your important outside audiences behave in ways that stop you... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
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