How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations;... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations,... Read More

Meet The Media

Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend... Read More

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Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Speak Up

Another way to really become known in your area is... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More