Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility.Step 1: Be a leak-er. The media adores describing events that are "going" to occur. Use it and use it to... Read More
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story.... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after "hello" shows the reporter you're sympathetic to her needs. It also ensures your pitch gets heard when the reporter is devoting proper attention.Your goal: attractIn your first contact with a... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit... Read More
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Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
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