Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file."That's part of the reason reporters don't like... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to... Read More

PR Is Just Smart Business

The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.Most people have told me that they worry the most... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online... Read More

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A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More