Are You Newsworthy?

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.It's a common... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication... Read More

PR Is Just Smart Business

The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:1. When the media calls, stop what you are doing... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive... Read More

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GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More