Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them."On-the-record," "on background," "on deep background" and "off-the-record" are celebrity phrases, used regularly as shorthand to represent the mysteries of the journalism underworld.In reality, these... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag. Franchising is the epitome of the free enterprise system. It's what makes America great. The entire United States government is a franchise system. The federal government grants... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds... Read More
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Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
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