Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit.... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.Unfortunately, many business, non-profit and association public relations... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to... Read More

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Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More