Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do... Read More
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.It all comes together when... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like... Read More
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Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
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