How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry as... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them."On-the-record," "on background," "on deep background" and "off-the-record" are celebrity phrases, used regularly as shorthand to represent the mysteries of the journalism underworld.In reality, these... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change... Read More
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Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
3 Reasons to Tap into the Power of Publicity
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Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
There Is No Such Thing as Competition
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Three Communication Secrets of The Great Communicator
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Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
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