How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise.Sounds elemental, doesn't it? But the truth is, few organizations can succeed today if those... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. And one... Read More
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Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
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