Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.Media relations should never... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release ? chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events,... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how... Read More
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Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
What I Do
I believe this about public relations.People act on their own... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
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