Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.Video production is one area that is constantly changing. Let's take a look at some of the common applications in public... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.Unlike general interest publications,... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. And I refer to perceptions leading to changed behaviors among those key outside audiences of yours that most... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect... Read More
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Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
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