How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Yes, that's... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.A newsworthy or unusual photograph can really add to a story and enhance your message. Often a... Read More

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How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More