Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag. Franchising is the epitome of the free enterprise system. It's what makes America great. The entire United States government is a franchise system. The federal government grants... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:* Your business donates money... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be called upon to represent their companies. The ability to present yourself well to the media can make or break your professional reputation... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More

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Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Speak Up

Another way to really become known in your area is... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More