I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as... Read More
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More
Think Big
Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."My challenge to you... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More
Publicity Tips from the Pros
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.Be familiar... Read More
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PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
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