How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I've worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that's... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his... Read More
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How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
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