Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession. There's no elaborate entrance exam or competition to determine who gets media coverage.The prize goes to those professionals who are competent or better,... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?Help like altering individual perception leading to changed behaviors among their key outside audiences?Help in the form of positive actions affecting the behaviors of those... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here's the underlying premise: people... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.Looking at the various types of media, we realise just how large the... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors... Read More
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences ? behaviors that MOST affect his or... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.The problem is it's often dull news which is ignored by all except the industry press... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially... Read More
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Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
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