Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I've... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit.... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about ? and write down ?... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.Case in point, we've been working on adding... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the... Read More

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How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More