Ten Media Crisis Tips

No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit.... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.Editorial generated by media coverage is more credible than advertising and can help cut through... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the... Read More

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PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More