Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.You respond by promptly ignoring 38 million Americans.According... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story.... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.That's the sweet... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.Unlike general interest publications,... Read More

Meet The Media

Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and... Read More

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16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More