How To Create A News Angle
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.My definition: PR is developing, managing... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Public Relations |