Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control. Even now, when an executive looks at an advertising... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be?As that manager, it also helps if you accept the fact that... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.But... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates... Read More

Say What?

As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."It's time for clarity in the corporate world.Several news releases have crossed my screen recently that... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More

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Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More