Speak Up
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional. I... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit.... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. Taking... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.A print reporter gets maybe 700 words to do your story. A TV or radio... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.You'll get both using this strategic approach to public relations which... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive... Read More
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Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Speak Up
Another way to really become known in your area is... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
How to Get $1000 worth of Advertising for $60
�2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
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