What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of public... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More

Think Big

Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."My challenge to you... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.Regardless of the business you're in, you always want publicity for your products and services.... Read More

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She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More