Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that... Read More
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they'll get the results they want.Why waste resources this way when a little more effort... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take... Read More
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Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
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