Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.That's why public relations had better play a central role in your business planning.... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions? Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.Editorial generated by media coverage is more credible than advertising and can help cut through... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.... Read More

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I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More