PR Essential to Your Success

Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change ? the kind that leads directly to achieving your... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.Nor are you likely to see prospects who know little... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More

Knowing the Community

You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely:... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor... Read More

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Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More