How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.But... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
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10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
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