I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior... Read More
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies.... Read More
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.... Read More
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR... Read More
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that... Read More
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by... Read More
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about... Read More
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Yup -- it's hot and sticky and you don't feel... Read More
It behooves you to know and remember the names of... Read More
Aren't you tired of hearing how extremely easy it is... Read More
When special events and communications tactics rule the PR roost... Read More
There's a dirty little secret about press releases that the... Read More
As an entry level position to PR, I found myself... Read More
It sounds too simple to be true, but it really... Read More
Decide once and for all to do something about those... Read More
The payoff for business, non-profit or association managers can be... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
As the kids say, how cool is this?You're a business,... Read More
You thought of it, you researched it, you wrote it.... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Think of a triangle. On the left, imagine the story... Read More
I believe this about public relations.People act on their own... Read More
What's a press release? This is generally a one page... Read More
So you have spent hours and hours writing, shaping and... Read More
Are there secrets to gaining media coverage or is it... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
If you want to succeed, build a great team. A... Read More
What a shame! Potentially productive public relations people resting on... Read More
Are you working as hard as you can in your... Read More
There are a lot of things that make a business... Read More
Media interviews are an important part of an overall public... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
As the year starts to wind down, many businesses and... Read More
Well, for starters, because good public relations can alter individual... Read More
That's like asking if advertising is all about type faces... Read More
Like human nature over time, the power of good public... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Sometimes there seems to be no client news worthy of... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
True, because department, division or subsidiary managers for a business,... Read More
There's good news for public relations execs, marketing professionals and... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Journalists are trained and often experienced at getting information out... Read More
If you leave a star player sitting on the bench,... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Almost assuredly you do, especially when your most important external... Read More
When I search Google News for "surveys," I get nearly... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Publicity will take your financial planning practice, your business, and... Read More
You worked hard to get a story on your business... Read More
You want to sell your products or services, and that... Read More
I say to business, non-profit and association managers, a key... Read More
You never know when 60 Minutes will knock on your... Read More
You do not have to hire a publicist or advertise... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
When your public relations results pretty much depend on whether... Read More
Yes, and that pressure often comes from a CEO who... Read More
Everyone has an opinion on something, and you can leverage... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Think for a moment! If you were to do a... Read More
So many restaurants spend money on publicity and then practically... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
When developing a publicity campaign for their business many owners... Read More
Press releases are one of the most cost-effective ways to... Read More
The right kind of PR, that is, the kind that... Read More
For discerning business, non-profit and association managers, PR success is... Read More
How can media training help you create a successful Hispanic... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
What's a press release? This is generally a one page... Read More
Let's start out with a caution for business, non-profit and... Read More
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