Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a... Read More

Writing A Press Release

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.Next, consider how you are going to follow up. Reporters are usually working... Read More

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Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More