How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:1.... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.Often, Topic A has a controversial element, such as when tax cuts or Social... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard... Read More
Knowing the Community
You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the... Read More
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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
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