Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publicationplans for cover for a particular... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown Jr.Okay, Let me be frank.Marketing is the life blood of any business. For... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts,... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. If you know one person in... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change ? the kind that leads directly to achieving your... Read More

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Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More