PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity.... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their... Read More
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events,... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
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24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
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