Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint-it's not always a press release)--Know how individual reporters like to get information--Think... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.Reason is, if you are one... Read More
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Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
Speak Up
Another way to really become known in your area is... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
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