Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.Next, consider how you are going to follow up. Reporters are usually working... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

The Non-business Business

Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say... Read More

How to Get More Mileage Out of Your Media Coverage

Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.You may think that... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility... Read More

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The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More