The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story.... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you know there are more than 1500 talk radio shows in the US?Also, radio is the only medium to show increased usage since the introduction of... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. Here's... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
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Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Speak Up
Another way to really become known in your area is... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
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