Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
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Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
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