Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.Here are just a few headlines in the news as I write this, generated directly from surveys:Survey: CEOs cut expectations of economy Survey: Israelis... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.But among such managers are those who fail to do anything about the behaviors of those outside audiences that most affect their business, non-profit or association.On top of... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I've... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry... Read More
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PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product,... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
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