Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies.... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases;... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story.... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.A number of years ago I was walking along the street near my home and office. I came upon a brand new Continental-type restaurant down a... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork... Read More
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Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
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