Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.But... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More

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How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More