Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels.Redevelopment of highly visible, publicly owned or historic properties~ such as shipyards, air bases, and historic mills ~ involves all the usual steps of Federal and State... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change ? the kind that leads directly to achieving your... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a... Read More
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.Before the story, think about:? audience. who do I want (or expect) to read this? What do they want to... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival for your organization.So, to me, making your business a success is a lot over which to raise much ado!Especially when the very people who hold your future in their hands - your key, target audiences - may harbor negative perceptions... Read More
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The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
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