Effective Keyword Bidding Strategies
When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1.00 Position # 2 $.79 Position # 3 $.78In... Read More
How Naming Schemes Impact Adwords Campaign Management
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your campaigns and naming schemes simple and readable.Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.Google Recommended LimitsGoogles recommendations/limits are... Read More
3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the... Read More
Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising... Read More
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long... Read More
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be... Read More
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.Bogus "visitors"... Read More
Managing PPC Campaigns Inhouse
Pay-per-click search engine advertising has generated ample interest in the online advertising community, primarily because of its measurability and specificity. However, running a profitable PPC Campaign is not as easy as it might seem.More people lose money through PPC advertising than those who are able to generate profits.I have tried... Read More
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring, analysis, and refinement.Pay per click search engines offer a way... Read More
ClickBank Refunds - Hope for the Best but Prepare for the Worst
When we launch a new product, we all hope it's going to be a runaway bestseller. More than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may very well achieve all of these objectives with your product... Read More
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How To Use Pay Per Click Ads Without Ruining Yourself
It may seem to be a very expensive way of... Read More
The One Simple Trick That Can Double Your Adsense Revenue
I've been working with Google's Adsense program for a while... Read More
The Truth About Pay-Per-Click Ads
Are pay-per-click ads the best method of getting customers to... Read More
Google Adwords Guide II - Why Use Negative Keywords
When you are running a Google AdWords campaign, it is... Read More
Articles and Adsense
Google Adsense is a hot topic in the Internet Marketing... Read More
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines,... Read More
Adsense, Boost Your Payout 400%, No Really
How?Dead easy.I implemented this tactic myself yesterday on one of... Read More
How To Get Banned From Google Adsense In Just 2 Clicks
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
Advertising Using PPC Search Engines
Internet technology offers vast opportunities to promote your business with... Read More
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?Pay per click engines as... Read More
Market Research Means Money
I recently made a critical mistake in my progression towards... Read More
Maximise Your AdSense Earnings
As a blog or site owner, you can make some... Read More
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
What Should You Know About Search Engines and Pay-Per-Click?
Here's a fact for you, 85 to 95% of Websites... Read More
ClickBank Refunds - Hope for the Best but Prepare for the Worst
When we launch a new product, we all hope it's... Read More
Regarding the AdSense Update...
If you haven't yet got a Google AdSense account for... Read More
3 Adsense Tips To Dramatically Increase CTR
Here are three Adsense Tips, together with the required HTML... Read More
Advertising Your Home Business With Pay Per Click Can Be Risky
An unfortunate byproduct of the pay per click advertising business... Read More
Tips for Maximizing Your Google AdSense Revenues
Despite what you may hear, the Google AdSense program is... Read More
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
Paid Search Advertising that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
Success with Adwords
Google's Adwords service has brought success to many businesses by... Read More
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or "clicks" from a search engine,... Read More
Google Adsense - A Website Income
Many of us have websites and as a matter of... Read More
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
As marketers and business owners, we're always looking for "the... Read More
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords... Read More
How Naming Schemes Impact Adwords Campaign Management
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
The Truth - Adsense Click Fraud Can NOT be Stopped
Your probably reading this article because you use Google Adwords... Read More
Pay Per Click or Pay Per Human Browser?
Pay Per Click advertising has been around a few years... Read More
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Looking back in time, I could still remember standing in... Read More
AdSense - 7 Keys To Empire?
There's a lot of buzz around about how you can... Read More
How To Use PopUps With Google Adwords
One of the common issues that marketers face when using... Read More
Meet Adwords, AdSenses Fraternal Twin
AdSense is one of the best ways to monetize your... Read More
3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
Although the degree of increase varies among industry resources, a... Read More
10 Ways To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed... Read More
Per Click - Do They Know Something We Dont?
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your... Read More
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal... Read More
Google for Resellers: Leveling the Resell Playing Field
With so many people trying to make money on the... Read More
Pay-Per-Click Marketing & Natural Search Engine Traffic
PPC advertising has many great benefits. First of all, you... Read More
Google Adwords: Here is Why It Can Explode Your Business!
The beauty of Google Adwords set up is its simplicity.... Read More
Niche Market Pay Per Click Advertising Should Be Your Priority
There are many forms of advertising nowadays. There's popups and... Read More
The Sensible Way To Earn Money With Google AdSense!
Dear friends,Google AdSense has rapidly gained a status of an... Read More
How to Double Your AdSense Income Instantly
As you probably already know, AdSense is revolutionizing the way... Read More
Cost Per Click Bid Management
Cost per click or pay per click is a common... Read More
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am... Read More
PPC Fraud, Google Stands to Lose Millions
Google stands to lose millions if fraud continues. It is... Read More
7 Secrets for Pay-Per-Click Success
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
Wimpy Google and Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
Pay-Per-Click Search Engines ? The Basics
Search engine optimization can take a long time to show... Read More
Using Google AdWords to Increase your Adsense Profits
I had been using Google's Adsense program to generate some... Read More
Find Powerful Keyword Phrases in Five Easy Steps!
You may not realize it, but in the next few... Read More
AdWords Work: They Really Do!
In 2003 I was accepted by Google into their AdSense... Read More
Is Adsense Going To Turn Associate Programs Obsolete
When Google introduced their new Adsense revenue sharing program, people... Read More
Adsense Secrets
Pst! Wanna know some Adsense secrets? The only secret is... Read More
Google AdSense - A Quick Overview For Beginners
In Google AdWords, the advertisers' links show up when someone... Read More
The One Simple Trick That Can Double Your Adsense Revenue
I've been working with Google's Adsense program for a while... Read More
3 Tips For Adwords PPC Management
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
AdWords: Setting Your Max Cost Per Click
We've received many emails from customers over the past several... Read More
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines,... Read More
How to Master Google AdWords - Part 2
4. Write an attractive ad - you have a very... Read More
Five Steps to Profit from Google Adwords
Although I was marketing online since 1997 and was making... Read More
Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The... Read More
Google Adwords Guide I
You probably have already heard about the new marketing tool... Read More
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