? "Make Every Moment Count" is the title of a CD that a pharmaceutical company gave away at their exhibit booth at two major conferences.Half of the CD covered the company's new product news and "how-to's"; the other half featured tips from a speaker at those conferences. The gift was... Read More
Recently I was interviewed for a book on networking. My first response was, "Hey, I don't network. I hate that stuff."In other words, you won't catch me dead shaking hands and passing out business cards at a local Chamber of Commerce breakfast meeting. Nor do I cold call. Nor do... Read More
There is a rather famous true story called "Acres of Diamonds".It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers on his property the largest single diamond ever known to man.Point... Read More
As a single company, it is impossible to provide your customers with all the services they desire for every aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of... Read More
The StoryIn a quest to create strategic alliances, coalitions, and partnerships, we don't usually allow ourselves to imagine our efforts failing. We don't imagine faltering at building relationships with people, since working with others comes naturally to most people.It's even harder to imagine that people would decline to help us... Read More
In recent weeks, I've had the opportunity to pass along no fewer than five referrals to other people in my network. I also recently received a very professional and non-pushy email from someone I've never met, who is a member of an organization I'm part of. He introduced himself briefly,... Read More
Why are people scared to ask for a referral? Is it the fear of rejection, or do they think that it will annoy their client. If you have been giving 100% to your client and have given them truly excellent service then you shouldn't be ashamed to ask for the... Read More
Definition: talk idly or casually in a friendly way Value: pricelessGearheads like me have trouble understanding that great ideas and hard work aren't enough... you gotta shmooze too. Every day we deal with peculiar life forms called "humans", and they have needs beyond the performance of tasks. They like to... Read More
Small businesses are really excluded from the global economySmall businesses from many different industries, both traditional and hi-tech, have discovered a new way for them to succeed in the "global economy".It involves collaboration on large proposals, R&D and fulfilment of orders assisted by relatively low cost, virtual collaboration technology.Traditionally many... Read More
Breaking into conversational groups is one of the things people ask me about when I'm conducting networking sessions. There's a buzz that hovers over a crowded room that comes from all those people conversing. You need to break into that buzz to be a great networker.Let's face it, looking at... Read More
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Did you just meet the most important person in your... Read More
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Small businesses are really excluded from the global economySmall businesses... Read More
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Research shows that talking to strangers -- not people in... Read More
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One of the best ways to get a referral is... Read More
? "Make Every Moment Count" is the title of a... Read More
My neighbor ? a lovely man I've known, and have... Read More
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Passive Income, residuals, royalties three ways to get paid multiple... Read More
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One out of every ten Americans has a fear of... Read More
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