How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? Create a profile of the client characteristics that, for you, define heaven on earth. These characteristics... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy... Read More
Marketing With Business Cards
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it's prime benefits.Business cards are... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy?... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you... Read More
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Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products or services, must... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
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