Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. It informs,... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in,... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.Before I go on, lets start with establishing common ground to... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isn't a static entity. It can have a high or low impact on your customers. There are... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps... Read More

Where Should I Network?

Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you?... Read More

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Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

How to Win a Price War

Any economics student can tell you that price is a... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Business Leads

Anyone who runs their own business can tell you how... Read More