Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Be really, really good looking. I don't know if you've had this experience, but every time I... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that ? a product that contains information.A well-written information product is valuable to your potential customers because it offers... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at... Read More

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Marketing as a Spiritual Practice II: Unearthing Your Potential

Marketing as we know it is over. Done. Finito.People the... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More