Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better... Read More
Getting Your Services Used
Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Semantics aside, one fact is perfectly clear: make your customers happy and they'll do the advertising for you.Let's illustrate this principle by citing a real life example. Joey Vasquez is a loyal subscriber of a certain telecommunications company based... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Whether this is due to one's passion... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".When you were in school you probably remember that some guys and girls were... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you... Read More
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What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Small Business Pricing: Setting A Price For Your Product / Service
The importance of pricing can not be underestimated as incorrect... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Marketing Lessons From TV?s The Apprentice
Can we actually learn a marketing lesson from reality TV?... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
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