Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers...... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor... Read More
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power... Read More
The Art of the Business Card
Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others' business cards for taking... Read More
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Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Love My Dentist
I love my dentist! When is the last time you... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching... Read More
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