Your Ultimate Competitive Advantage
The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They've heard so many hyped claims, that they automatically distrust them all.How can you avoid this in your marketing messages? How can you convince them that what you... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go.Contacts we can share how we are going with our business opportunities.Contacts we... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want to go over a three-step outline for your marketing which are:1) Surveys2) Getting Attention3) PostageMarketing... Read More
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Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving,... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
Principles of Marketing 101
Marketing results should be measured in only one way ?... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
5 Tips for Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
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