Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing... Read More
How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.You must first of all... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation.Can this be reversed? Yes it can, and whoever pioneers... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.For our purpose today, let's just key in on the benefits of... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More
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Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
The Easiest Small Business Direct Marketing Tip You?ll Ever Get
This really and truly is the easiest (and most profitable)... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
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