How To Be A First Class Marketer?
Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.So what should I do to follow up my customers... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business.Long... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.2. Turn part of your web site into a members only web site. Instead of charging for access, use it... Read More
Creating Customer Value
The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in,... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie.Anyway, it's seems that in the... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging?... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.The SurveyYour contact list can be used as a great source of information, especially about the importance and need of specific products... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.When it comes to marketing ROI, you have to realize that the term means Return... Read More
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Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
The Path To Your Prospects Wallet Begins At His Heart
You want your prospect to make the decision to buy... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
The Secrets of?
A lot of advertising and mailings promise to reveal the... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
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