Recipe for Success
Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information... Read More
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More
Making More With Existing Clients
Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone,... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.How do I know... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are... Read More
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Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Thinking About More Business
What does an old Russian joke have... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Defining Moment
Do you know your audiences? I mean really know... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
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