You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more... Read More
Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online... Read More
A database is more than a simple list of names and addresses. What turns a list into a database is the additional information, coupled with your ability to select names from or report on the list using any combination of data elements.In this report, you'll see some examples of the... Read More
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .Namely, to learn something or to buy something!The trick, for a salesperson, is to find out... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than 'for profit' ? STOP! That's right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make... Read More
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the... Read More
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of... Read More
Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each.1. The Target ? This is who you are sending your marketing to. The target... Read More
Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Chain letters are illegal even when they do not make a... Read More
Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More
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6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
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What's a promotional freebie? A promotional freebie is something you... Read More
Anyone who runs their own business can tell you how... Read More
Brochures have become vital in today's workplace, serving a wide... Read More
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Direct mail is a cost-effective way to make sales and... Read More
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What makes one logo better than another?Simplicity.A good logo works... Read More
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An international hair-cutting chain opened a new store directly across... Read More
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A white paper on how companies should analyse customer data... Read More
If you don't get this right, you can just forget... Read More
Some companies that use direct mail to sell their products... Read More
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Our ego can get in the way of marketing our... Read More
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Which product feature of yours is every buyer keen to... Read More
In a recent marketing workshop I attended, I discovered that... Read More
You'll be encouraged to know that the art of writing... Read More
In business, having competitors goes with the territory. There's almost... Read More
Value proposition is treated as the standards or service that... Read More
Staying ahead of the marketing curve seems to be a... Read More
Here is an example of a business-to-business sales letter mailed... Read More
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Postcards can drive a huge amount of traffic to your... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
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The distance between marketing consultants and the real world can... Read More
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Sometimes the simplest data is the best. Marketing is not... Read More
A well-designed chart can be one of the most persuasive... Read More
'Word of Mouth' is still one of the most effectivemarketing... Read More
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
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The trade show floor is full of different types of... Read More
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