The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.1. Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.During the conversation you can determine whether the claim will be paid in full and when. This is the time to... Read More
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High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
How to Size an Emerging Market
In developing their business plans, companies of all sizes face... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to... Read More
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
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