Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.1. Law of Leadership ?... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag do you wear? One of those sticky things you scrawled your name on, or something a bit more sophisticated? For just a few cents to a few dollars, you can have a classy, customized name tag that will draw attention... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. With all of these manufacturers online, you gain... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More
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Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
The Advantages of Full Color Brochure Printing
A brochure can be a great promotional tool, whether it... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
5 Tips for Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
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