The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Then, the procedures you can follow to update both the mailing and database information associated with the names on... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.Whatever your position on having a corporate mission statement, you should know that... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows.... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and... Read More

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A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More