Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who... Read More
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. His target market-- children and the young... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Utilizing (and Creating) the Right 'Frame of Mind'Having popcorn on it's own may not mean much to people, but having it while... Read More
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Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Encouraging Contact
The small time promoter has to work hard and on... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Marketing is More Than Advertising
Marketing is a business process about which much is written,... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your... Read More
Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Open Doors by Building Relationships
"You can make more friends in two months by becoming... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
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