Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online... Read More
Design Does Matter
The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?- To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.1. Maximum Exposure for Your Sales MessagePostcards are delivered "ready to read".... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.I remember vividly watching a training session where my... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Marketing |