Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. This is because, unlike... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to ? your ideal customers ? and then coming up with a system... Read More
Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.As usual, outstanding content may be your... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose... Read More
Marketing is More Than Advertising
Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a "product driven" approach.... Read More
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any... Read More
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More
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How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Service Marketers; How?s Your Packaging?
When a shopper picks up a product in a store,... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Is It Time To Kill Your Marketing Program?
Ouch . . . sounds pretty drastic I know, but... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
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