Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?The next thing I suggest is an employee survey.... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to.This can be a list of existing customers or prospects who have inquired... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...'... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.That is a hell... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc.So if... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose... Read More

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How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

4 Ways to Get a Prospects Attention Fast

Can you remember the last dozen advertising messages beamed at... Read More

To Web or Not to Web?

Do I need a web site? That is the question... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More