How Can I Break Into Cliques?
Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.This association with survival is what promotional magnets offer. Often... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.1- Be Generous- Give without expectations and you will be surprised at... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More
What Does Your Business Address Say?
If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?Here's a partial list of the most... Read More
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How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Secret Marketing Plan
Many people have asked me what was the secret to... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts.... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees,... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
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