Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information... Read More
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for... Read More
Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose... Read More
As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could... Read More
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is... Read More
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but... Read More
Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the... Read More
Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas.Often, people... Read More
Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand.You can't tell the difference from one loan officer web site to the next. Take any two sites... Read More
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late teens and 20s, and already a market force to be reckoned with.The Millennials are here big time! "They're demanding their own music, defining... Read More
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Have you ever noticed how many times it's the simplest... Read More
When you take a piece of gold to a pawn... Read More
One very powerful and cost-effective marketing strategy is to study... Read More
To read the beginning of this special report, you can... Read More
What is Marketing? There are many text book answers to... Read More
You muted the commercials on the TV last night because... Read More
"We don't have any competition. We're a truly a one-of-a-kind... Read More
If recreating the old experience of subscribing to magazines by... Read More
As a promotions director for a lot of super markets,... Read More
Successful direct mail packages contain three things: an attractive offer,... Read More
Are you spending more time trying to get new clients... Read More
Having a marketing strategy and marketing approach is very important.... Read More
Your marketing weak link could be undermining the rest of... Read More
A brand is the essence of who you are. The... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
It's where your employees are in a 'special place' when... Read More
Article marketing is the latest buzzword for marketers... Read More
"Brochure" is French, and it comes from brocher, meaning to... Read More
The other day I received an e-mail from an internet... Read More
Are you still waiting for business to turn around before... Read More
Use your computer to send personalized color postcards in quantities... Read More
Some of the research that has been done today gives... Read More
Rest assured that no matter how smart you are, you... Read More
What if -- every time you had a networking appointment... Read More
Dant dant da da dant dant da da. Dant dant... Read More
The phone rings. Good news... it's a potential client. You... Read More
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Part 1 of this series described five critical components for... Read More
The foundation of success is in your mind. You do... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Turn a coupon into a business card (or vice versa).Coupons... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Lots of people network but few reap the rewards of... Read More
Here is a powerful tip on how to substantially increase... Read More
Step 1: Where Am I Now? Before you decide where... Read More
When commercials come on the television do you get up... Read More
The following 3 simple selling tactics produce sales by responding... Read More
You may have heard the term Marketing Mix used in... Read More
Business marketers have a lot of weapons in their arsenals... Read More
Far too often we see small businesses rush into doing... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
This list contains 25 powerful strategies to improve your direct... Read More
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
One key discipline of successful direct marketing has been to... Read More
You probably spend a great deal of your time looking... Read More
Over the course of your business life you'll come in... Read More
Have you created a marketing plan for your Website? If... Read More
When Cable began as Community Antenna Television in 1948, all... Read More
"Try not to become a man of success but rather... Read More
When you hear the word "marketing" what comes to mind?... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
We all know the importance of marketing to increase sales... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Rest assured that no matter how smart you are, you... Read More
"This offer is good but can you guarantee it."Why write... Read More
For any business to be successful whether on or offline... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
You muted the commercials on the TV last night because... Read More
This is how the conversation went on my follow-up visit... Read More
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Although they are inexpensive and product fast results, online surveys... Read More
Which sale is the most important one you will ever... Read More
My niece recently graduated from high school, and my family... Read More
With direct mail, you can break even and still claim... Read More
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