Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own,... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The average business will spend thousands of dollars in marketing, sales, and advertising to build goodwill... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid... Read More

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Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself,... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

Networking, iNetworking, What Is The First Rule?

Networking on the Internet is the same as networking in... Read More

Non Products Exist in this World

"Both the market and the distributive channel are often more... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More